If your business is on a budget, remember that marketing plans can be accomplished with little to no money. It doesn’t matter if you sell a service, a product or hand-crafted items; you need a solid marketing strategy in order for people to find you. Take a look at these 5 ideas to get you started:
Transform your Waiting Area
Encourage social media sharing in areas where you’ll customers will spend time.
Set up a laptop opened up to your Facebook page, your blog or Yelp! profile and encourage social engagement. Create a friendly note and place it in a highly visual place asking your visitors to “Like” your page, leave a comment or invite them to write a quick review. (Reviews are the best).
You could also offer a small incentive like a keychain or a water bottle (branded with your logo of course) for socially engaging with your company.
Utilize your Print Collateral
If you send your leads and clients printed materials, make good use of the space.
QR Codes can be used to display text, to open a website, save a contact, or to compose text messages. In a nutshell, a QR code is a fancy hyperlink that connects the physical world to the online world.
QR Codes can be integrated into any type of printed materials including:
- Conference displays
- Print ads
- Business cards
- Brochures, poster and flyers
- Postcards and mailers
- Book covers
These codes provide a convenient one-step process for directing users to a website, phone number, directions to your business, current promotions or other information.
Join a Local Forum
Find a local forum community that relates to your brand or business. This is a great and free way to market yourself as a thought leader and an expert in your field. It’s also a great way to connect with others who may be able to help your business grow.
Benefits of joining a local forum:
- Exposure to other local businesses and small business owners
- Increase in possible referrals
- Networking opportunities
Give a Speech
A lot of people hate public speaking. Take a deep breath and volunteer to give a speech.
Here are some public-speaking tips:
- Organize your speach in simple patterns
- Use your introduction to set the audience’s expectations
- Have a special conclusion that your audience will remember
- Anticipate any questions that might be asked (and have the answers)
- Practice your speech out loud
- Establish eye contact, look around and smile
- Vary your pitch and don’t be a monotone drone
- Convey enthusiasm for your subject-matter
Just think, you will have a room full of people that have to listen to what you are saying, and sometimes they even pay to be there.
As a small business owner, and especially if you are just starting out, you may think it is almost impossible to get your company name seen.
Be helpful to your fellow small business owners, local organizations and causes.
Your workplace comes complete with furniture, telephone lines and equipment, secure high-speed Internet access and a world-class business support team. Need advice or tips your home office contact YourOffice in Orlando.
Photo Credit: hisoftware.com