A recent article, How to turn your employees into brand ambassadors by Roseanne Luth says the rise of social media has allowed individual consumers to have audiences, it’s no wonder companies are turning to their clientele to promote their brands.
Likewise, a company’s employees have their own audiences and can become brand ambassadors, too. But, human resources experts clarify that not every employee is appropriate as a brand ambassador. The role should not be forced to those who seem unwilling to take it on. Here are four steps to create an employee brand ambassador program:
1. Create your program
Prior to holding a meeting in meeting space orlando to encourage employees to share company information on their social networks, learn the programs other companies have undertaken. Take time to craft the guidelines that will protect everyone. Also search best practices for social guidelines for your business.
2. Brainstorm with top management
After you craft your guidelines, discuss with top management about the best candidates in the company for the role. Determine the processes for monitoring company mentions, any discipline or education policy required for off‐base updates, and the benefits the best ambassadors will get.
3. Train your people
Explain to employees how they can have a great impact on the company through social media. It’s at this point that you train interested employees. This training can be a document of guidelines or a training class.
4. Monitor and Measure
- Before the employee ambassador program starts, your social teams must take starting measurements of audience, engagement and reach.
- Once the program has begun, someone on the social team has to monitor what employees are saying.
- Measure any change after at least three months.
If you think an employee brand ambassador program could work for your business, setting it up isn’t hard. It may even boost your workforce as it promotes your brand. A good office and its amenities also promotes your company brand. YourOffice is a leader in providing the most prestigious fully serviced office space and meeting space for any size business. Convenient, hassle free, and move in ready‐ our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.